UV Free Equipment - Sunless
Sunless tanning in the UK and USA is currently the largest growth area in the beauty industry and has been for the past couple of years, this has been further encouraged with the growth of the cult celebrity, our obsession with looking glamorous! This shift is heading towards Australian shores!
Australians are already world renowned for their outdoor life style and a surfer, beach babe image including an all year round sun kissed tan. However, with people becoming more self-conscious they are looking for alternative means to obtaining that Sunkist look instantly!
The California Tan Sunless Range has been developed to provide your client with a complete product offering to compliment you services, to create an extra source of income and capitalize on the booming sunless market, already experienced in USA and Europe.
Understanding Sunless
Sunless tanning is a popular way to enjoy the look of a tan without the need to go in the sun or tanning bed. There are many ways to get a sunless tan.
The new form of sunless tanning has exploded over the past few years with the introduction of Automated Stand-Up Units, Airbrush Equipment and advanced Handheld Spray Equipment like the California Tan Pro Spray Tanning System. This equipment allows your customers to get an immediate sunless tanning treatment in just minutes by entering a stand-up unit or being personally sprayed by a trained technician.
Another way to get sunless results at home is with a self-tanning lotion or spray often referred to as a bronzer, that can be used to deliver a sun kissed glow to your skin without going in the sun or visiting a tanning salon or spa. Self-tanners also work great to fill in tan lines or deepen an existing tan.
Many years ago, the first self-tanners introduced to the market contained dyes that left the skin orange and streaked. Today, thanks to modern technology, self-tanners are the perfect solution for creating an instant, realistic tan without unsightly orange streaking.
What is DHA?
The active ingredient in California Tan's sunless tanning solutions is Dihydroxyacetone (DHA). DHA was initially discovered in the 1920's but was first used as a tanning agent in the 1960's. It is derived from sugar beets and for over 4 decades scientists have studied its tanning mechanics, skin tolerance and physiochemical properties. Coppertone were the first to sell an over-the counter product - Quick Tan. Unfortunately Quick Tan's streaks and orange colour quickly encapsulated everything viewed as negative about sunless tanning! Thankfully formulations have moved on somewhat since then and the tan you can expect from any of the California Tan Range is golden, and most of all natural!
How does is work?
DHA reacts with proteins, including amino acids in the outermost layers of the skin to effectively dye the skin. Because the colour change only occurs on approx the first 2-3 layers of skin, as the skin sheds, so does the colouration. Skin replaces itself naturally every 28 days. Therefore most sunless tans will not last much longer than 4-7 days. This can be prolonged by using the California Tan, Tan Extender (see the self tan lotions in the Product Guide)